With each chapter of a woman’s life, her concerns may change for her skin and her face’s overall appearance. This is because several factors contribute to the ageing process with each passing year.


Volume loss is one of these factors that has an immense impact on facial ageing. Bone, muscle, fat, collagen, and elastin are integral components of our skin’s volume and structure. Here are how they change throughout our lives and treatment solutions to address these concerns to age beautifully!


Studies have shown that by age 35, the natural ageing process causes us to lose about 10% of the fat in our faces, and we lose an additional 5-10% of facial volume every 5-10 years thereafter. This means that by age 55 you may have lost 40% of your facial fat, causing your cheeks to flatten and skin to droop and sag. Due to hormonal and environmental influences, our skin becomes thinner and rougher, our pores enlarge, and years of sun damage finally start to haunt us, leaving many looking tired, sunken, and haggard.


All of these problems could be addressed using a cosmetic filler that adds volume to the tissues in certain areas of the face.That is what JUVEDERM VOLUMA, a viscoelastic gel consisting of crosslinked hyaluronic acid is used for. This hyaluronic acid gel is produced by the bacterium Streptococcus equi. Its concentration to which it is formulated with 0.3% lidocaine is usually as high as 20 mg/ml. Also, Voluma works instantly to add volume to cheekbones giving a plumper youthful look. Skillfully placed, Juvederm Voluma injections actually lift sagging skin along the jaw line, minimizing jowls and creating a sleeker profile. Voluma can be used in combination with other injectables like Juvederm XC and Botox for a dramatic “liquid facelift,” erasing decade’s worth of aging. Unlike other dermal fillers, Voluma results last up to two full years with optimal treatment. This is because Voluma, like other hyaluronic acid injectables, stimulates collagen production in the skin, keeping it firm and smooth.


Juvederm Voluma XC temporarily reverses signs of age-related volume loss in the mid-face. In the clinical study, 86% of subjects had an improvement in their cheek fullness in six months, and the results lasted up to 2 years in a majority of subjects. Most subjects also experienced moderate tenderness, swelling, firmness, and/or lumps and bump at the injection site which generally lasted two to four weeks.